On the Mafpels company blog, we publish current news from the business world, the latest trends in technology, as well as examples of successful practices from well-known companies. We strive to provide useful information that will help our clients develop and achieve new success. MAFPELS' publications contain useful tips and instructions for business start-ups, as well as best practices for working with clients from global experts. Mafpels trading is convinced that our blog will be of interest to everyone who wants to develop their business and stay abreast of the latest trends. Mafpels Cyprus team appreciates the attention of its readers and strives to create added value for all those who want to succeed in business.
How to motivate sales managers effectively
When managing sales, the correct development of sales department KPIs significantly affects their development. When choosing criteria for rewarding a sales manager, it is important that they fully influence the KPI set for them in the plan. Otherwise, KPIs will not work to increase sales. On the contrary, instead of additional motivation, they will lead to demotivation of managers.
Five fatal mistakes made by Instagram shops
Today, Instagram has become one of the main platforms for selling goods and services. But why do some shops receive dozens of orders a day and have hundreds of thousands of followers, while others are barely surviving?
The secret to success is not just good visuals or the popularity of bloggers, according to experts at Mafpels company. Strategy, consistency and the right actions are what matter most. Below are five major mistakes that hinder the development of Instagram shops and prevent them from growing into profitable businesses.
The secret to success is not just good visuals or the popularity of bloggers, according to experts at Mafpels company. Strategy, consistency and the right actions are what matter most. Below are five major mistakes that hinder the development of Instagram shops and prevent them from growing into profitable businesses.
Launch an online shop quickly
Have you decided to open an online store and are already imagining how orders will fly in, customers will be happy, and money will roll in? But the truth is that if you make even a couple of mistakes at the start, things may not turn out so rosy.
What to do if your landlord wants more rent
You are working calmly in your usual rented premises, everything is settled, customers know you by sight, and suddenly the landlord says, ‘I'm going to raise the rent.’ Not the most pleasant news for someone running a business. Let's figure out what to do to get more benefits. Experts from Mafpels will help with their advice.
Why businesses need storytelling
Storytelling is a marketing technique that helps convey information through a narrative or story. Storytelling has been used as a marketing tool for a long time, but it has become increasingly popular in recent years. This technique fits in well with current business trends: sincerity, empathy, communication. How can storytelling be used in business? You can find out in the new publication from Mafpels.
How to write cold emails: a few useful tips
A cold letter is the first letter you send to a potential client. They may not know about your company, product, or its benefits. People spend 10 to 15 seconds reading a cold letter. It should be written in such a way as to interest a person in this short period of time. Cold mailing does not require significant financial investments. All you need is the client's email and a well-written text. Mafpels Trading managers share several tips on how to write a cold letter so that it is opened, read, and responded to, rather than deleted from the mailbox.
InstaShop: avatar, description, highlights
Mafpels Cyprus managers continue to consider the topic of Instagram store design. Let us recall that in the first part we talked about the selection of products, account design, choosing a nickname and name. Now we will talk about the avatar, description and highlights.
Calculate the cost of engaging a customer online
You have opened an online store. Everything is great: a cool website, the goods are in stock, the prices are good, the delivery works. A week passes - and you understand: no one buys. Or they buy, but not much. And why? Because you have not calculated how much each client costs you. And this is the basis.
Let's figure out how to calculate the cost of attracting a client - CAC (Customer Acquisition Cost) - and what you need to look at to get the desired result. The specialists of the Mafpels company will help us with this.
Let's figure out how to calculate the cost of attracting a client - CAC (Customer Acquisition Cost) - and what you need to look at to get the desired result. The specialists of the Mafpels company will help us with this.
Offline shopping. How to bring customers into the shop
If you have a physical store (not online), then it is extremely important for you to establish a stable flow of customers. If there are no people in the store, there will be no sales or profits. Then there is no point in paying rent for the premises and salaries to the sellers. But if you sit and wait for people to come themselves, you are already losing money. Every minute in the store without customers is a minus at the cash register.
How to open a store without going out of business
If you are planning to open a point of sale in a market or a shopping center, do not do it at random. You cannot just come here, set up a counter and wait for the money to flow like a river. If something goes wrong, you can easily go bankrupt.
Let's put everything on the shelves so that you do not end up among those who spent money on rent and goods, and ended up losing time and money. Mafpels company specialists will help you understand the nuances.
Let's put everything on the shelves so that you do not end up among those who spent money on rent and goods, and ended up losing time and money. Mafpels company specialists will help you understand the nuances.
InstaShop: product, nickname and title
Trading via social networks has become commonplace. Entrepreneurs are actively working on Instagram, Facebook, and even TikTok. Mafpels Cyprus marketers shared how to set up an Instagram account, turning it into a full-fledged store.
How website design affects online store conversion rates
Let's say you have your own online store, but you have very few customers. And it seems like you did everything right - chose a product, set up advertising - but the result is zero. The root of the problem may be hidden in the appearance of the site itself. For example, an outdated and ugly design will definitely scare off potential customers.
KPIs of the sales department and sales manager
KPIs or key performance indicators of employees always raise many questions: what indicators and what values to set for them; how much to pay for each indicator and whether it is worth implementing them at all if you can simply pay the manager a percentage of the revenue. Managers of Mafpels company have analyzed what KPIs are and why they are needed.
The main customer objections
In sales, the main obstacle is often customer objections, which cause them to refuse to buy and you cannot close the deal. A new post on the MAFPELS blog is dedicated to the objections that sellers constantly face. It is important to be able to recognize them and work with them effectively.
Is competition good or bad?
Many businessmen hate competitors and would like to get rid of them forever. Some do not start a business at all because they see a large number of competitors in the niche in which they plan to work. However, competition is usually not a bad thing. Why? You will learn the answer to this question from this Mafpels company blog post.
HOW TO REDUCE THE NUMBER OF REFUNDS TO ONLINE SHOP
Online shopping sites have become a familiar place to shop. People buy all sorts of goods on them: from socks to large household appliances and car parts. Mafpels company specialists tell us why customers return goods and what to do to ensure that they do so as rarely as possible.
What is trade margin and its calculation
Retailers must constantly strike a balance between competitive pricing and profit. That is why it is important to determine the mark-up correctly. Mafpels management experts tell us what a trade margin is, why it is needed and how to calculate it.
What determines the price
As written in economics textbooks, price is the amount of money for which an economic good is sold and bought. It is very important to set the price in such a way that it is not too high or too low. The managers of Mafpels company briefly reviewed all the stages of pricing, as well as common mistakes.
Video Marketing. Tell about your product
The bulk of consumers who are planning to make a purchase are necessarily looking for information about the product they are interested in. The vast majority do this on Google and YouTube.
Creating a quality unique selling point
A unique selling proposition (USP) is a brief description of the reason why a particular brand's product or service is superior or different from competitors' products or services. In simple words, it is the core value of your product to the customer, expressed in a single phrase. This is what makes you stand out from others and makes people turn to you. UTP is the basis on which an advertising campaign is built. It can also be used in the header of the website of an online shop or company.
Logistics for e-commerce. How to organise work
In the world of e-commerce, where competition is growing every day, success depends not only on assortment and prices, but also on the speed and quality of delivery.
Working with sales managers: training
You are the owner or director of a business. You are not happy with the performance of your sales managers. They all have good personal qualities, so you don't want to fire anyone. What should you do to improve the situation? Train and coach. This is the subject of today's post on the Mafpels Management Blog.
Targeted ads: formats and specifics
Targeted advertising is advertising of various types (text, photo, video) on social networks. The peculiarity of targeted advertising is that it is shown to users who match the specified characteristics (gender, age, geographical location, interests, etc.). If you are planning to engage in e-commerce, this type of advertising will definitely be necessary for you.
6 rules for successful business co-operation
An unsuccessful business partnership can cause big problems in running a business. To find an effective partner, you need to follow some rules. The managers of the Mafpel company told us about some of them.
The benefits of delegation
The driving force behind any project is the team. The success of the whole project depends on how the manager distributes tasks within the team and how delegation is structured in the organisation. It can be difficult for managers to delegate authority to people because they lose control and the result may not be what they expect - it is easier to do everything yourself. But this is not the case.
How a successful salesperson works
The success and prosperity of a business depends on the consumer, so it is important for any business owner to be able to build relationships with those who are willing to pay for their product.
Why an online shop is better than an offline shop
Future entrepreneurs are often faced with the dilemma of whether to open a retail outlet (e.g. in a shopping centre) or an online shop. The question of whether to open an e-commerce platform is also asked by offline business owners who want to expand. Internet sales have a number of undoubted advantages. First of all, it is easier and cheaper to open an online shop. Read more about other advantages in the blog of Mafpels Trading Ltd.
How to stand out among competitors
The main purpose of marketing is to help a business stand out from the competition, attract the attention of potential customers and so on. After all, the more people who are interested in your business or service, the more real customers you can get. There are many ways to create unique selling propositions and offers.
SEO - full website development and promotion
Let's talk about SEO - complex development and promotion of the site, which is designed to increase its importance from the point of view of search engines and, as a result, to increase the volume of traffic. SEO promotion includes work on increasing the position of the site in the organic (free) rendition of search engines.
Don't do it. How to lose the trust of your customers
In a retail business, customer trust is one of the most important things to keep in mind at all times. If they trust your business, they will buy. If you or your business is not trusted, there will definitely be no sales. In Mafpels company's blog article we will discuss some mistakes in communication with customers.
Email newsletters: where to start and how to avoid getting spammed
Email marketing is a way of promoting goods and services by sending letters with specific information via email. It is regularly declared 'dead', but when used correctly, it can bring many benefits. Experienced entrepreneurs know that email marketing helps to increase the level of customer loyalty and conversion of an online shop, to build trust in the brand and, most importantly, to get a steady profit. In following Mafpels trading article we will briefly talk about this marketing tool.
Marketing research: meaning, stages, effectiveness
Marketing research is the collection, classification and analysis of information that enables a company to develop strategies and minimise uncertainty.
Preparing to start a business. What to look out for
You have decided to set up your own business. You think you have a great, unusual, promising idea. But will it work? You need to assess how the market will accept your idea.
Which marketing trends will be relevant in 2024?
A marketer's work should always be based on current trends. If your marketer is using outdated trends, it means he or she is lagging behind, and consequently the company is lagging behind. In Mafpels Cyprus article we are going to talk about marketing trends that will be relevant in 2024.
What is an audit and why is it needed?
A professional and timely audit of a company provides an opportunity to obtain an independent assessment of the state of the company's financial affairs. This is the basis for making strategic decisions on which the company's future development depends.
Working with customer feedback: analysing and motivating it
Companies spend a lot of money on customer engagement, marketing, SMM, CEO, investing in advanced technologies, artificial intelligence, etc. However, all this can be in vain if you do not measure customer satisfaction and improve your customer experience processes.
Which business services to use for successful small business development
Many small businesses face the problem of not having enough resources and expertise to run their business effectively. But specialized business services companies come to the rescue. In this article, Mafpels management marketologists look at a few important services to help small businesses grow and succeed.
Dropshipping
Dropshipping is a business model that allows entrepreneurs to sell goods without having to store or deliver them themselves. Instead, the seller enters into an agreement with a supplier who sends the goods directly to the buyer. Dropshipping has become popular in recent years because of its simplicity and low start-up costs.
Modern business trends: how to keep up with the competition
Modern business is a dynamic and competitive world where companies compete for customers' attention and loyalty. To keep up with competitors and keep growing, you need to keep up with current trends and apply them to your business. In Maf pels company's article, we look at the key trends that will help you stay on-trend and achieve business success.