How website design affects online store conversion rates
Mafpels trading blog
Let's say you have your own online store, but you have very few customers. And it seems like you did everything right - chose a product, set up advertising - but the result is zero. The root of the problem may be hidden in the appearance of the site itself. For example, an outdated and ugly design will definitely scare off potential customers.
Mafpels company specialists have considered what you need to pay attention to in order to increase the conversion of your site.
Mafpels company specialists have considered what you need to pay attention to in order to increase the conversion of your site.
Ease of registration = more sales
If you analyze the customer journey from the moment they enter the store's website to the moment they pay for their purchase, you will find an unpleasant discovery: many people abandon their shopping cart when they are asked to register. The number of people leaving can be reduced significantly by simplifying the registration form. The fewer steps it takes to register and pay for the product, the higher the conversion.
Sometimes a potential customer visits a website, looks at the product and everything seems to be fine, but something makes them refrain from buying. Perhaps they think that the product may not live up to expectations. This is where reviews come to the rescue. Posting reviews can increase your sales by 60% or more. Customer reviews, especially when they are accompanied by photos, will definitely increase the trust of new customers. If you are confident in the quality of the product, but there are no real reviews from customers yet, you can cheat a little and write good reviews about the product yourself from the accounts of your loved ones.
Post reviews = increased trust
The “Buy”, “Add to Cart” or “Book” buttons on the website should be clearly visible. If they blend in with the background and other elements, visitors simply won’t notice them. Make the buttons large, bright and contrasting – then they will immediately attract attention. For example, a red button works 2 times better than a gray one. MAFPELS managers advise: if people don’t see the button, they simply won’t click it and the money will float past you.
Brightness of CTA (Call to Action) buttons
People choose products with their eyes. If the photo is small or blurry, customers will not be able to see the details and will leave without buying. Large, clear and high-quality images help make a decision faster and inspire more trust. Increase the size of the photo in the product card - this way you will not only retain the attention of customers, but also increase sales.
Large product photos = more sales
Imagine: you went to the site for a product, but it is out of stock. What to do? Many will simply close the page and leave. But if instead of the "Out of stock" text there is a "Notify about arrival" button, a person will be able to leave their email and wait for the product to appear. This is an easy way not to lose customers.
Still think that website design is not important? Then you can close your online business. Buttons, photos, reviews are not decoration for your online store, but real sales tools, say Mafpels trading managers. Small mistakes lead to big losses. Work on the details or accept that customers are leaving for competitors.
Still think that website design is not important? Then you can close your online business. Buttons, photos, reviews are not decoration for your online store, but real sales tools, say Mafpels trading managers. Small mistakes lead to big losses. Work on the details or accept that customers are leaving for competitors.
The "Notify about arrival" function instead of "Out of stock"
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