Traditionally, there are two types of marketing research: quantitative and qualitative. The first type, at the quantitative level, confirms or refutes the marketer's hypothesis. Its purpose is to obtain results in quantitative form using methods of statistical analysis. The second type of research aims to obtain data that is not subject to statistical analysis, aiming at a deep understanding of the consumer. It uses words rather than numbers to interpret the results.
Quantitative research is all about numbers, facts, etc. They allow you to measure, segment, test and predict. It's about accuracy, statistics, objectivity, capturing facts and figures. Qualitative studies offer depth. They are conducted on small samples, allow you to understand causes and describe facts. It is about detail, explanation, subjectivity. For research to be complete and deep, it is necessary to combine both types. In this case, the results will be more accurate and objective.
Marketing research should be carried out in any situation where a company has issues on which its stability, success and growth depend. Such business tasks as entering a new market, launching a new product, the need to optimise the advertising budget, increasing production and others require mandatory research to anticipate risks, avoid possible mistakes and determine the path to success.
Maf pels carries out various types of research for our clients. We also provide recommendations on how to optimise your business strategy based on the results of the research. The qualification of the MAFPELS team ensures the quality of the results and provides a deep understanding of the market, which will assist you in making important business decisions.