Consumers want confirmation that the people behind brands live in the same world and experience the same emotions as they do. They want to match the image created by marketers on a personal level. That's why companies want to speak a living language and personalise their communications.
People's lives are becoming more and more digital, so they are missing out on simple communication. So give people people. It is the humanisation of a brand that leads to the creation of a long-term bond. This emotional connection can be created with a mascot or other character that represents the company in digital channels - video, email, app - or on a logo.
Social marketing is a company's effort to promote a brand while supporting certain social values. Social marketing addresses important social issues such as medicine, the environment and charity. Today's audiences trust companies that strive to help others as well as make money. Having values and living by them is at the heart of the social marketing concept.
Humanising the brand
Social marketing
Use both short and long form video. Each has its own advantages. Reels, shorts - these are the most watched formats today. Short videos should be entertaining.
They can also have an engaging function - to get people to watch a longer video.
The video format is the most engaging type of content. People want to read less and watch more. Make longer videos. Talk about interesting phenomena, things, new products, etc.
The Mafpels company's marketers use most of the technologies in their work.
Using virtual and augmented reality
Furniture brands and clothing companies have learnt to use these technologies. They allow you to 'try on' clothes or shoes and see how you will look. Furniture can be virtually placed in your home and you can decide whether it will fit or not.
Of course, these technologies are not yet available to everyone. But it is important for a marketer to be aware that this is a trend, to follow it and to think about how it can be used to develop the business. the business.
These technologies are evolving rapidly. Artificial intelligence is being trained and improved. In marketing, it can be used to automate social media management, analyse competitors, study target audiences, create content, improve a brand's visual strategy, etc.
Using artificial intelligence
Social media
This trend has been around for years and will continue for a long time to come. Social media is a complete marketing tool. Don't just maintain your pages, market, communicate with your audience, engage your audience, post content they want to see and share.
Use video