According to marketing research, the first time a customer brings 1 conventional unit, the second time - 10, the third - 100. Marketers say that repeat customers are the cheapest for the store owner.
Mafpels Cyprus managers advise how to achieve this:
- Loyalty card or bonuses for purchases;
- Personal offers;
- Surprises: "you made 3 purchases from us - here's a gift."
If you want your offline store to survive and become profitable, stop hoping for a "good place" and start thinking like a marketer. Yes, it's hard. Yes, a lot of work. But if you don't do it, your competitors will. Change strategies, come up with enticing concepts. Offline, the winner is not the one who is cheaper, but the one who has emotions, energy and a clear business plan.
You can read about how to open a retail outlet in the previous
publication on the Mafpels website.