InstaShop: product, nickname and title

Instagram has a huge, solvent audience that is open to purchases. You can sell anything, especially if your product looks good in a photo, because Instagram is a visual social network. According to statistics, the best-selling items are: clothes, shoes, cosmetics, jewelry, fitness products, toys, and unusual new items.

What products to sell through Instagram? Any. Except for two categories. First, do not sell bad products: not fashionable, not interesting, and those that look bad (including good but poorly photographed products). Second, it is difficult to sell technically complex and very expensive products - these are purchases that require the buyer to compare characteristics and choose between several brands or stores.

Focus on an emotional purchase - saw - wanted - bought. These are inexpensive everyday products that look beautiful and attractive in photos.

And most importantly - do not try to sell everything, advise managers of Mafpels management. The narrower the niche, the more money. Sell ​​one thing or at least in one niche. Firstly, it is easier to stand out from the competition. Secondly, think: if you want to buy underwear, what will you remember more quickly - a store of any clothes or a store of underwear?

To open an online store on Instagram, you need to create an account, enter information about the store and fill the profile with content - 12-15 photos. Then you should create a business account. What will this give you? Firstly, account statistics will become available - coverage, views, clicks, etc. Who is your audience, what days are they most active, how many clicks are made on the link from the profile and how many calls are made by subscribers - this and much more can be found out with one click. Secondly, you can add the "call", "email" and "how to get there" buttons right in the profile header. And, perhaps most importantly: you can launch advertising directly from Instagram.

Choose a nickname — this is a unique account name (written in Latin). The shorter, the better. This will make it easier to read and remember. If you want the name to be memorable, choose a catchy name. If you want to get more subscribers from search, indicate what you do. If you sell sneakers, let the nickname be about sneakers. You can also indicate the name of the city where you work. The right name attracts new target subscribers from Instagram search.

Try not to use numbers in the name. You cannot include the names of other brands in your nickname — Instagram will ban you for this.

The name is the title of your store. Here you need to explain to users what the Instagram store does. It is worth choosing a simple, memorable name and optimizing it for search. To do this, you need to specify keywords, for example: "Online sneaker store in Nicosia".

Here there is a temptation to name the account after your brand, but until it is known to anyone, it is not really a brand. To begin with, it is better to compose the account name from keywords. Then the name and nickname can be changed in the settings. Moreover, an unlimited number of times.

In the next publication in the Mafpels company blog, we will continue to consider the topic of Instagram store design.