Video Marketing. Tell about your product
Mafpels trading blog
The bulk of consumers who are planning to make a purchase are necessarily looking for information about the product they are interested in. The vast majority do this on Google and YouTube.
Video is the most informative channel. In terms of its impact, no other channel of information even comes close to comparing to the visual channel. A video review is what people are looking for. Tell them about your products or services. They will watch your review without compulsion, on their own. But only if it is informative and useful, advise the experts at Mafpels company.
Video is the most informative channel. In terms of its impact, no other channel of information even comes close to comparing to the visual channel. A video review is what people are looking for. Tell them about your products or services. They will watch your review without compulsion, on their own. But only if it is informative and useful, advise the experts at Mafpels company.
It's hard to find a business that wouldn't benefit from video promotion and customer engagement. You can use it to promote your brand, create an image of an expert, attract an audience, and sell a product or service. At the same time, YouTube can give you traffic for free. It will show your video by keyword, recommend it to interested users.
Create a video about the product, tell everything about it: from unpacking to using it. Go into detail about the features, show the product from all sides. People will see that you have studied the product, understood it and made a useful video for them. Reviews make you an expert in the eyes of your viewers. They trust you. Would they buy a product from you if you recommended it? Much more willingly than from a nameless online shop they see for the first time. You have a live person, the face of the brand, talking about your products - people will trust such a seller more.
Create a video about the product, tell everything about it: from unpacking to using it. Go into detail about the features, show the product from all sides. People will see that you have studied the product, understood it and made a useful video for them. Reviews make you an expert in the eyes of your viewers. They trust you. Would they buy a product from you if you recommended it? Much more willingly than from a nameless online shop they see for the first time. You have a live person, the face of the brand, talking about your products - people will trust such a seller more.
Build trust
Mafpels trading marketers have listed the main steps:
- Create a video about your product or niche topic.
- Optimise the video for search results. Specify keywords, tags, select the title, etc.
- Due to YouTube's algorithms, your video will be seen by those who are searching for your products or information about the niches you work in. People may see it in search results or recommendations. By the way, you probably know that Google owns YouTube, so it shows videos from this service in search results.
- People will watch your video. They will learn information about the product. You become an expert for them. This is how trust is built.
- After watching the video and getting a full understanding of the product, an interested viewer is likely to want to buy it. Why else would a person waste time searching for it, because you have helped them to understand the situation and make a choice with the help of the review. All that remains is to follow the link in the description and purchase the product.
Video product reviews. In them, answer all the questions that customers ask you on the phone or in correspondence. This way you will eliminate all doubts in one fell swoop and show the product face to face. Show how it's packaged, unpack it. Switch it on, demonstrate how it works. Show how to use it. Tell how your product is better than others, what is its speciality. Place a link to the product in the description of the video. Say it in the video: ‘link to the product in the description’.
Search Engine Friendly Videos. These are videos about what people are already searching for on YouTube. To choose a topic, you can use special services that help you find videos with the largest number of search queries. You can also sneak ideas from your competitors.
Product story variations. Make different videos about how to use the products presented in the shop; how-to's using your products; history of the products; comparison with competitive products or other products presented in your shop. We also use search query statistics to choose the topic and title of the video.
Top Products and Ratings. You can make a lot of such videos. For example, TOP-5 dresses of autumn this year, TOP-10 women's shoes, trousers, etc.
Answers to the objection of customers. You know very well what the audience is dissatisfied with. For example, it is the cost of goods. Let's say you sell sofas. You can make a video with the title ‘Why the sofa is so expensive’, ‘More grandchildren will sit on it. How to pay off the purchase of a sofa’, “How to save money on a sofa”, etc.
Informative videos dedicated to the topic of the niche. In them, you describe the problem, give advice, give examples of the flyhacks and give the solution - your product. In the description you leave a link to it and voice it in the video. In this case, you act according to the PMHS model: pain → more pain → hope → solution → action (call to action).
Search Engine Friendly Videos. These are videos about what people are already searching for on YouTube. To choose a topic, you can use special services that help you find videos with the largest number of search queries. You can also sneak ideas from your competitors.
Product story variations. Make different videos about how to use the products presented in the shop; how-to's using your products; history of the products; comparison with competitive products or other products presented in your shop. We also use search query statistics to choose the topic and title of the video.
Top Products and Ratings. You can make a lot of such videos. For example, TOP-5 dresses of autumn this year, TOP-10 women's shoes, trousers, etc.
Answers to the objection of customers. You know very well what the audience is dissatisfied with. For example, it is the cost of goods. Let's say you sell sofas. You can make a video with the title ‘Why the sofa is so expensive’, ‘More grandchildren will sit on it. How to pay off the purchase of a sofa’, “How to save money on a sofa”, etc.
Informative videos dedicated to the topic of the niche. In them, you describe the problem, give advice, give examples of the flyhacks and give the solution - your product. In the description you leave a link to it and voice it in the video. In this case, you act according to the PMHS model: pain → more pain → hope → solution → action (call to action).
What kind of videos should I make?
Videos created for YouTube, you can distribute on other resources. It should be placed on the site of an online shop, inserted directly into the product card, in articles (the presence of video on the site positively affects its ranking in search results). You can also use videos in social networks. The same video will work on many sites.
By creating such videos, you not only directly sell, but also fuelled the audience for future purchases. A person has watched a certain number of your videos and now has not bought anything. But in his eyes you have already become an expert. In a month, six months, when a person needs to buy something, he will remember about you. It's a long term strategy. The same video can have an effect even after a year. In addition, you can earn, not only by selling goods, but also on YouTube advertising: embedded and customised.
However, do not expect that after the first published video you will attract a large audience. ‘You need to create a few dozen reviews for YouTube to start promoting your channel. This is the case with all youtubers. Tune in to work hard. But the result will pay off all your efforts!’ - emphasised MAFPELS experts.
By creating such videos, you not only directly sell, but also fuelled the audience for future purchases. A person has watched a certain number of your videos and now has not bought anything. But in his eyes you have already become an expert. In a month, six months, when a person needs to buy something, he will remember about you. It's a long term strategy. The same video can have an effect even after a year. In addition, you can earn, not only by selling goods, but also on YouTube advertising: embedded and customised.
However, do not expect that after the first published video you will attract a large audience. ‘You need to create a few dozen reviews for YouTube to start promoting your channel. This is the case with all youtubers. Tune in to work hard. But the result will pay off all your efforts!’ - emphasised MAFPELS experts.
Video versatility
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